Brigid Tsai
Brigid is Ariadne Labs’ Director of Communications. She is a strategic communications advisor recognized for strategies that drive transformation, build brand equity, and strengthen stakeholder relationships. Working with CEOs, heads of state, NGOs and Fortune 100 companies, she has spent the last 15 years developing individual and organizational narratives and marketing complex ideas to sophisticated audiences.
Before joining Ariadne Labs, she was a Vice President at global communications consultancy, Weber Shandwick, where she specialized in healthcare and social impact clients such Dana-Farber Cancer Institute, the Harvard Chan School of Public Health, Rockefeller Foundation, Bloomberg Philanthropies, Aetna, Takeda Pharmaceuticals, MilliporeSigma, Foundation Medicine and Wellesley College, among others.
Previously, she led executive communications and influencer engagement at World Wildlife Fund (WWF), the world’s leading global conservation organization and one of the most recognized non-profit brands globally. At WWF, she led the communications strategy to permanently protect the forests of Bhutan, and served as a communications counsellor to then-Prime Minister Tshering Tobgay. She was awarded the WWF Pinnacle award, the organization’s highest honor.
She began her career in the private sector, with experience working with companies such as Morgan Stanley, the Coca-Cola Company, Johnson & Johnson, Unilever, Intel, H-P and the Nike Foundation.
She is a member of the Boston Chamber of Commerce Women’s Advisory Board and serves on the speaker selection committee for TEDx in Boston. She has a BA from Wellesley College and a MA from New York University. She lives in Boston with her husband, son and dog.