Every year 300,000 women and 3 million infants die in childbirth, making it one of the leading causes of death for women and children in low-income countries. Health facilities worldwide are often unprepared for the complications that can arise in childbirth.
The BetterBirth Program provides coaching and a birthing checklist that support better communication, preparation and birthing outcomes. Our model underscores the importance of working directly with birth attendants at the frontline to create sustained improvement in the quality of care. The approach combines key strategies to engage stakeholders, launch the WHO Safe Childbirth Checklist, and support the Checklist through coaching and performance feedback.